Paid advertising is an alternative way to market your website. With paid advertising you would get instant results and you will also see a spike on your website.
The main ingredient for making a pay per click campaign a success, you will need to use the right keyword which your target audience will search on Google, Yahoo or Bing.
Now how would you determine the keywords for your target audience?
Let us do it for you
PPC advertising offers you the luxury of zeroing in on your target prospects quickly.